PANEL 1: GOOD PRACTICES ON ICT FOCUSING ON CONNECTIVITY AND ACCESSIBILITY
Farmer’s Agro-Product, E-Commerce and Government Support
by Mr. Junghoon Moon, Assistant Professor, School of IT Business, South Korea
The popularity fresh food e-commerce in Korea has tremendously increased in the past five years. Currently, about ten agro-product e-commerce sites have been founded and supported by Koreal central and local government. One such example is the Kgfarm in Kyogki province. Founded and supported by the local government since 2001, Kgfarm aimed to eliminate middlememen. However, since farmers are not adept in the use of computers, the government took responsibility for the technical aspects of the online shopping mall. This allowed the farmers to still focus on cultivation while getting full benefit from e-commerce. The e-mall Management Center provides system maintenance, mass marketing, mall and management. They also provided technology training for farmers to enable them to manage the bulletin board of his mall, customer relationship, and shipping and delivery. Key strategies to the success of e-commerce are: the nurturing of relationships based on trust, the provision of “Green Tour” to customers, the non-charging of commissions (against customers and farmers), and the reduction of trading costs.
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